{"id":16254,"date":"2018-03-14T10:44:49","date_gmt":"2018-03-14T17:44:49","guid":{"rendered":"https:\/\/datemixstaging.wpengine.com\/?p=16254"},"modified":"2021-05-31T12:45:12","modified_gmt":"2021-05-31T19:45:12","slug":"data-study-fashion-and-dating","status":"publish","type":"post","link":"https:\/\/www.zoosk.com\/date-mix\/dating-data\/data-study-fashion-and-dating\/","title":{"rendered":"Dating Data Study: Fashion and Dating"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that fashion and dating have a close connection. When you\u2019re meeting someone, it\u2019s often what they\u2019re wearing that catches your eye and makes a first impression. Whether it\u2019s a sultry dress, a smooth dinner jacket, a great pair of shoes, or a funky accessory, what we wear can be a reflection of who we are. And because of that, it can also send a message to any potential love interest out there. But exactly what that message is saying\u2026 Well, that depends on the person. And the clothes. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To get a better idea of how fashion influences the way we date, the online dating&nbsp;platform&nbsp;<a href=\"https:\/\/ad.doubleclick.net\/ddm\/clk\/306955822;126561327;i\" target=\"_blank\" rel=\"noopener\">Zoosk<\/a>&nbsp;surveyed 6,646 of its members and analyzed over 34,579 profiles to gain insight into how daters dress, what\u2019s proper date attire, and what fashion trends singles like best. Here\u2019s what they found:<\/span><\/p>\n\n\n\n<p><b>Mentioning fashion in your dating profile can get you more messages. <\/b><b><br>\n<\/b><span style=\"font-weight: 400;\">Are you into fashion, clothes, or designers? Then go ahead and mention it in your profile, because it could help you get more incoming messages. Profiles that talk about being <\/span><i><span style=\"font-weight: 400;\">stylish<\/span><\/i><span style=\"font-weight: 400;\"> or people who say they like <\/span><i><span style=\"font-weight: 400;\">dressing up<\/span><\/i><span style=\"font-weight: 400;\"> are especially popular while online dating<\/span><span style=\"font-weight: 400;\">\u2014they can get up to<\/span><span style=\"font-weight: 400;\"> 135% more incoming messages. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<p style=\"text-align: center;\"><b>Word mentioned in profile<\/b><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><b>Increase in inbound messages<\/b><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">clothes<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">54%<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">clothing<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">43%<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">couture<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">57%<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">designer<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">38%<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">dressing up<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">135%<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">fashion<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">42%<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">fashionable<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">105%<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">style<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">70%<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">stylish<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">134%<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">trendy<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">96%<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><b>If you have bad style, it could be a deal-breaker. &nbsp;<\/b><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">How important style is to someone choosing a date, really depends on the person\u2019s age and gender. 54% of women say it\u2019s a deal-breaker if a date is dressed poorly or has bad style, while the majority of men (73%) say just the opposite<\/span><span style=\"font-weight: 400;\">\u2014they have no problem looking past how someone\u2019s dressed. Millennials also don\u2019t worry about fashion as much. 77% of both male and female Millennials say they can look past someone with bad style. <\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Bonus stat: 69% of singles say that the best way to make a good first impression is to look nice and presentable. <\/span><\/p>\n\n\n\n<p><b>94% of women say dressing nice on a first date is a must. <\/b><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">When it comes to getting ready for a date, 86% of singles say it\u2019s important to dress nice. And guys, the majority of women feel strongly about this one<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">94% of women agree that dressing nice for a date is a must. However, once again, Millennials tend to be a tad more laid-back when it comes to fashion. Only 76% of them think dressing nice on a date is important. <\/span><\/p>\n\n\n\n<p><b>Ironing is sexy. Socks and sandals, not so much.<br>\n<\/b><span style=\"font-weight: 400;\">Ok, so we know fashion is important but what are the fashion trends we should avoid? First off, don\u2019t be sloppy. 66% of singles say wrinkled clothes are the biggest turn-off, and baggy clothes weren\u2019t popular either (50% listed them as a major fashion faux pas). So, even though it can be a pain, put in the extra time to iron the wrinkles out before your date. Wearing socks with sandals or Crocs were other big no-nos, which just goes to show that people really do pay attention to what\u2019s on your feet. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><b>The Biggest Fashion Faux Pas for Singles<\/b><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">66% &#8211; Wrinkled clothes<br>\n<\/span><span style=\"font-weight: 400;\">55% &#8211; Socks and sandals<br>\n<\/span><span style=\"font-weight: 400;\">53% &#8211; Crocs<br>\n<\/span><span style=\"font-weight: 400;\">50% &#8211; Baggy clothes<br>\n<\/span><span style=\"font-weight: 400;\">45% &#8211; Granny panties<br>\n<\/span><span style=\"font-weight: 400;\">45% &#8211; Board shorts\/swimwear<br>\n<\/span><span style=\"font-weight: 400;\">44% &#8211; Dressing too young for your age<br>\n<\/span><span style=\"font-weight: 400;\">39% &#8211; Pants that are too short\/long<br>\n<\/span><span style=\"font-weight: 400;\">38% &#8211; Low-rise\/slung pants<br>\n<\/span><span style=\"font-weight: 400;\">34% &#8211; Super tight shirts<\/span><\/p>\n\n\n\n<p><b>Don\u2019t underestimate the power of jeans and a t-shirt. <\/b><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">So what outfits do people feel the most confident and sexy in? 36% of all daters said the simple combo of <\/span><span style=\"font-weight: 400;\">jeans and a t-shirt<\/span><span style=\"font-weight: 400;\"> is the best for feeling confident. However, wearing <\/span><span style=\"font-weight: 400;\">all black everything<\/span><i> <\/i><span style=\"font-weight: 400;\">was a favorite as well, while men overwhelmingly agree that a <\/span><span style=\"font-weight: 400;\">button-down shirt<\/span><span style=\"font-weight: 400;\"> is the way to go. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><b>Top 5 Outfits That Make Singles Feel Sexy and Confident <\/b><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<p style=\"text-align: center;\"><b>Men<\/b><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><b>Women<\/b><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">60% &#8211; a button-down shirt<br>\n<\/span><span style=\"font-weight: 400;\">36% &#8211; a blazer\/jacket<br>\n<\/span><span style=\"font-weight: 400;\">33% &#8211; jeans and a t-shirt<br>\n<\/span><span style=\"font-weight: 400;\">16% &#8211; all black everything<br>\n<\/span><span style=\"font-weight: 400;\">15% &#8211; sportswear or athleisure<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">40% &#8211; all black everything<br>\n<\/span><span style=\"font-weight: 400;\">39% &#8211; &nbsp;jeans and a t-shirt<br>\n<\/span><span style=\"font-weight: 400;\">38% &#8211; high heels<br>\n<\/span><span style=\"font-weight: 400;\">32% &#8211; sexy underwear<br>\n<\/span><span style=\"font-weight: 400;\">31% &#8211; a sundress<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Bonus stat: Mentioning that you\u2019re a jeans and t-shirt kind of person in your dating profile can get you more messages too. Profiles that mention <\/span><i><span style=\"font-weight: 400;\">jeans<\/span><\/i><span style=\"font-weight: 400;\"> get 80% more incoming messages than the average, while those that mention <\/span><i><span style=\"font-weight: 400;\">shirt <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">t-shirt <\/span><\/i><span style=\"font-weight: 400;\">get up to 67% more.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Women typically take longer to get ready for a date than men.<br>\n<\/b><span style=\"font-weight: 400;\">The amount of time it takes people to get ready for anything can vary depending on the individual, but when it comes to dating, 32% of all daters admit that it takes them about 30 minutes to get ready. However, this changes when you compare women\u2019s prep time to men\u2019s<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">the majority of women (37%) take an hour to get ready, 25% take 45 minutes to get ready, and only 18% take 30 minutes. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><b>How Long It Takes Singles to Get Ready for a Date<\/b><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<p style=\"text-align: center;\"><b>Men<\/b><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><b>Women<\/b><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">40% &nbsp;&#8211; 30 minutes<br>\n<\/span><span style=\"font-weight: 400;\">27% &nbsp;&#8211; 45 minutes<br>\n<\/span><span style=\"font-weight: 400;\">19% &nbsp;&#8211; 1 hour<br>\n<\/span><span style=\"font-weight: 400;\">9% &nbsp;&#8211; 15 minutes or less<br>\n<\/span><span style=\"font-weight: 400;\">2% &nbsp;&#8211; 1 hour and 30 minutes<br>\n<\/span><span style=\"font-weight: 400;\">1% &nbsp;&#8211; 2 hours or more<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">37% &#8211; 1 hour<br>\n<\/span><span style=\"font-weight: 400;\">25% &#8211; 45 minutes<br>\n<\/span><span style=\"font-weight: 400;\">18% &#8211; 30 minutes<br>\n<\/span><span style=\"font-weight: 400;\">13% &#8211; 1 hour 30 minutes<br>\n<\/span><span style=\"font-weight: 400;\">3% &#8211; 2 or more hours<br>\n<\/span><span style=\"font-weight: 400;\">3% &#8211; 15 minutes or less<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><b>Women also try on more outfits than men before a date.<br>\n<\/b><span style=\"font-weight: 400;\">(Which might account for the extra time it takes.) 60% of women say they typically try on 2\u20133 outfits before a date, while the majority of men (67%) say they only try on one outfit. <\/span><\/p>\n\n\n\n<p><b>Athleisure is the most-popular fashion trend. <\/b><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">47% of singles say that sportswear or athleisure is the 2018 fashion trend they\u2019re most excited about. Another big winner in fashion is Pantone\u2019s color of the year, lavender. It was the second most popular trend with 21% of the vote. And men are also looking forward to seeing more sheer\/transparent styles hit the streets<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">26% of them listed sheer clothing as their favorite fashion trend. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><b>Most Popular Fashion Trends with Daters<\/b><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">47%&nbsp; &#8211;&nbsp;Athleisure\/sportswear<br>\n<\/span><span style=\"font-weight: 400;\">21%&nbsp; &#8211;&nbsp;Lavender<br>\n<\/span><span style=\"font-weight: 400;\">20%&nbsp; &#8211;&nbsp;Sheer\/transparent clothes<br>\n<\/span><span style=\"font-weight: 400;\">18%&nbsp; &#8211;&nbsp;Bold florals<br>\n<\/span><span style=\"font-weight: 400;\">18%&nbsp; &#8211;&nbsp;Art-infused prints<br>\n<\/span><span style=\"font-weight: 400;\">13%&nbsp; &#8211;&nbsp;Vertical stripes<br>\n<\/span><span style=\"font-weight: 400;\">13%&nbsp; &#8211;&nbsp;Plaid\/checkered prints<br>\n<\/span><span style=\"font-weight: 400;\">11%&nbsp; &#8211;&nbsp;All pink everything<br>\n<\/span><span style=\"font-weight: 400;\">9%&nbsp; &#8211;&nbsp;Trench coats<br>\n<\/span><span style=\"font-weight: 400;\">9%&nbsp; &#8211;&nbsp;Fringe\/ruffles<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Bonus stat: 69% of people say that <\/span><a href=\"https:\/\/www.zoosk.com\/date-mix\/dating-data\/zoosk-data-study-love-and-fitness-in-2018\/\"><span style=\"font-weight: 400;\">workout clothes are attractive<\/span><\/a><span style=\"font-weight: 400;\"> and they wouldn\u2019t judge someone for wearing them on a date.<\/span><\/p>\n\n\n\n<p><b>When it comes to makeup, keep it natural.<br>\n<\/b><span style=\"font-weight: 400;\">90% of daters, both men and women, say light and natural makeup is the best way to go. So when it comes to putting your date-night look together don\u2019t go too heavy. A bit of fun isn\u2019t a bad idea either<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">22% of men also like the classic look of red lipstick. <\/span><\/p>\n\n\n\n<p><b>George Clooney and Jennifer Aniston are the biggest fashion icons.<\/b><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">George Clooney\u2019s mix of classic Hollywood style and confidence make him the #1 male fashion icon with both men and women, while Jennifer Aniston\u2019s fresh, simple look makes her the #1 female fashion icon. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<p style=\"text-align: center;\"><b>Top Male Fashion Icons<\/b><\/p>\n<\/td><td><b>Top Female Fashion Icons<\/b><\/td><\/tr><tr><td>\n<ol>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">George Clooney<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Brad Pitt<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Sean Connery<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Paul Newman<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Steve McQueen<\/span><\/li>\n<\/ol>\n<\/td><td>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jennifer Aniston<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jennifer Lopez<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kate Middleton<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Angelina Jolie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audrey Hepburn <\/span><\/li>\n<\/ol>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><b>But William and Kate are the most fashionable couple.<br>\n<\/b><span style=\"font-weight: 400;\">When it comes to the most fashionable couple, Prince William and Kate Middleton are the most popular couple, with George and Amal Clooney coming in second. Millennials also listed Blake Lively and Ryan Reynolds as a top couple. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><b>Most Fashionable Couples<\/b><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prince William and Kate Middleton<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">George and Amal Clooney<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">John F. Kennedy and Jackie O<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brad Pitt and Angelina Jolie<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kurt Russell and Goldie Hawn<\/span><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Ironing is sexy. Socks and sandals, not so much. <\/p>\n","protected":false},"author":3,"featured_media":16256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[981],"tags":[],"class_list":["post-16254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dating-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dating Data Study: Fashion and Dating<\/title>\n<meta name=\"description\" content=\"To get a better idea of how fashion influences the way we date, online dating site and app Zoosk did a survey and analyzed over 34,579 profiles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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