The festive season can seem like it’s only geared towards couples. Yet, there is one holiday that’s just the opposite. It’s just for singles, and it’s right on the horizon. It’s ‘Dating Sunday’ – the first Sunday in January and the busiest day of the online dating calendar.
This year it falls on January 3 and it’s set to be a big one. In fact, our friends at Zoosk are predicting that Dating Sunday 2021 will be bigger than ever. So, what can you expect from Dating Sunday on Zoosk? And how can you make the most of it? We asked the Zoosk dating data team to provide some insights.
What is Dating Sunday?
First things first, what exactly is Dating Sunday anyway? It’s the name given to the first Sunday in January, which is traditionally the most active day of the year for online dating apps and sites. It dates back to at least 2015, and it’s been growing every year – it’s now so busy that many dating experts refer to it as “the Superbowl of online dating”.
Zoosk is no stranger to Dating Sunday activity. In fact, Dating Sunday on Zoosk is the crown jewel in a high season of increased interaction that kicks off with Cuffing Season and stays above average right through to Valentine’s Day.
What to Expect from Dating Sunday 2021 on Zoosk
In 2021, Zoosk is forecasting that Dating Sunday will be bigger than ever. The Zoosk data team is predicting that 2.58 million messages will be sent on the platform on January 3, dwarfing volumes from previous years.
While Zoosk inboxes are likely to be extra busy throughout Dating Sunday, the best time of the day to log in will be sometime after dinner, with the multi-million-message storm anticipated to peak around 9:30pm. The nice part? That’s 9:30 pm local time, as users arrive in waves from their various time zones.
Messaging is not the only activity that’s set for an increase. The Zoosk team looked at data from Dating Sunday 2020 to predict what kind of uplift to expect across the platform in 2021. If the same trends continue, January 3, 2021 is going to be an unmissable day of activity on Zoosk.
Zoosk Dating Sunday Uplift 2020:
- New Registrations: +24%
- Messages sent: +25%
- Hearts sent: +30%
- Winks sent: +32%
While all Zoosk users are predicted to be surrounded by a flurry of action, singles in some states could be set to be busier than others. If trends follow the same patterns as last year, the top states for Dating Sunday activity will be Nevada, New Hampshire, and Hawaii: all three states saw a messaging uplift of more than 40% in 2020.
States with Biggest Messaging Increase on Dating Sunday 2020:
- Nevada: +48%
- New Hampshire: +47%
- Hawaii: +44%
Why is Dating Sunday so Popular?
So why is the first Sunday in January such a popular day for online dating anyway? Kirill Priyatel, CCO of Zoosk and Spark Networks, thinks that it’s due to the proximity to the holidays mixed with the fact that Sundays are traditionally a very active day online.
He says “Sunday is typically the busiest day of the week on the Zoosk platform, as it’s when our members have the most free time to spend on online dating.
On Dating Sunday, we see this Sunday effect combining with the fact that many people have spent the holidays single and have just made a New Year’s resolution to find a relationship. This results in an extra busy day, with thousands of new members signing up to Zoosk, and millions of new messages being sent.”
Zoosk Connections Can Lead to Love
Of course, Zoosk isn’t all about sign ups and first messages. And there is data to suggest that your Dating Sunday connection could become something special – especially this year.
That’s because Dating Sunday comes on the heels of an extra successful time for Zoosk’s singles. In the last few months, there’s been a 7% increase in couples reporting that they’ve found love on Zoosk, suggesting that romance really is in the air this winter.
How to Make the Most of Online Dating’s Busiest Day
This holiday season is likely to look a little different than all the rest. Social distancing means that in-person gatherings could be reduced in size or cancelled all together, making it tricky to celebrate in any sort of traditional manner. But that’s the beauty of Dating Sunday. Because it’s always been an online-only holiday, it doesn’t have to change to abide by distancing regulations.
In fact, it could be the perfect way for singles to connect with others while staying safe these holidays.
So, don’t forget to give your profile a refresh before you dive in. With so many extra people on the Zoosk platform, it pays to follow these tips about standing out from the crowd.
1. Take Great Photos
The very first thing your potential matches are going to see is your profile photo. Use this as an excuse to take some eye-catching new shots. Winter’s soft lighting can be really flattering, so if you can, get into your cutest hat or coziest looking sweater and go and snap a few outdoor selfies. Picturesque snowy holiday backgrounds optional (or at least location dependent).
Read more: Ace your photo game with these top tips
2. Get Your Profile Ready
Once you’ve reeled them in with a bewitching profile photo, you’re going to want to keep their interest sparking with a great profile. Don’t feel you have to rely on the old profile clichés about exotic travel or nights out. 2020 has dramatically changed our social landscape and it’s ok for your profile to reflect that. Mention your favorite show to stream or your lockdown baking project and let the bonding begin.
3. Be Proactive: Message First
Making the most of peak dating season means preparing your profile, but it doesn’t stop there. If you see a profile that you like, it’s a good idea to be proactive and reach out to them too. Of course, with 2.58 million messages expected to be sent on Zoosk on January 3, a simple “Hi” isn’t going to cut it. Instead, read their profile and comment on something you have in common. It’s a far more memorable ice breaker than just saying hello.
Data source: Statistics based on comparing Zoosk user activity on Dating Sunday 2020 to average Zoosk user activity. All data used is anonymous and cannot be traced back to the original user.