Are you a Californian, experiencing atypical high temperatures during the supposed winter season? Or are you a New Yorker, suffering through blisteringly low temperatures and record amounts of snow? No matter what state you live in, this much is clear: the winter season has certainly brought out some of the most extreme, bizarre weather we’ve seen in recent memory. But are weather and dating really connected?
During the months of November 16th to December 16th, the online dating site Zoosk analyzed and compared data of thousands of its subscribers in some of the biggest metropolitan cities in the United States to see what kind of dating patterns and activity resulted from unseasonably cold and warm temperatures.
If you are looking for love in the cities of San Francisco, Denver, Chicago, New York, Phoenix, Los Angeles, Houston, Denver, Boston, or Miami, check out the data below to see how weather affects online dating activity in your city. A rainy/sunny/foggy/snowy day could increase your chance at finding that special someone!
Don’t rush to update your profile when it’s raining out, unless you live in NYC or Miami.
- Online dating activities decrease in Chicago, Houston and LA on rainy days.
- NYC and Miami both experience a 5% increase in sign-ups on rainy days.
When the snowflakes start to fall, it’s time to log-in to your online dating profile!
- NYC: 56% more messages sent; 38% more profiles viewed.
- Chicago: 34% increase in messages sent; 31% increase in profile views
- Denver: 15% increase in profile views; 12% decrease in messages sent.
Online dating sign-ups roll in with the fog – with the exception of ever-so-foggy San Francisco.
- SF: signups decrease by 13%.
- Phoenix: 45% increase in sign-ups.
- Miami: 5% more women sign up; 18% more men sign up.
- Chicago: 15% more women sign up; 5% more men sign up.
- NYC: 9% increase in sign-ups.
It’s hit or miss for where to find thunderstorm-induced sign-ups, but this much is clear – during a thunderstorm:
- Men in Phoenix are 12% more likely to sign up for Zoosk.
- Women in Chicago are 15% more likely to sign up for Zoosk.
- Houston and Miami see an 8% overall increase in sign-ups.
Traveling between cities or thinking about moving?
Zoosk also compared temperature thresholds in several cities to see what kind of similar activity level matched up with respective temperatures.
- San Francisco singles date the same amount – around 17% less than normal – on a 70 degree day as LA singles do on a 45 degree day
- San Francisco singles date the same amount – around 15% more than normal – on a 45 degree day as LA singles do on a 70 degree day.
- New York singles date the same amount – around 6% more than normal – on a 75 degree day as Miami singles do on a 55 degree day.
- Chicago singles date the same amount – around 10% more than normal – on a 10 degree day as Houston singles do on an 85 degree day
- Seattle singles date the same amount – around 15% more than normal – on a 75 degree day as Phoenix singles do on a 100 degree day.
- Seattle singles date the same amount – around 8% less than normal – on a 45 degree day as Phoenix singles do on a 70 degree day.