Why the End of Summer Is One of the Best Times to Online Date

A couple laughing and smiling on the beach together.

We’ve all heard about summer loves and summer flings but are all the songs and sayings really true? Do more people look for love during the summer than the rest of the year. According to online dating data, the answer is yes.

The online dating site an app Zoosk paired up with AskMen, and looked into data from their over 40 million members to see if they really do use the site more in the summer than the rest of the year, and found some very interesting details.

Online dating data infographic about why summer love is a real thing.

1. Lots of people taking a break from dating come back in July and August. 
Other than January (which is the most popular month for online dating due to New Year’s resolutions) July and August are the months when the most people resubscribe with a dating site. So if you’re looking to take advantage of the extra large dating pool, late summer is the time to do it.

2. July is a peak time for people trying online dating for the first time.
Though the summer as a whole doesn’t see that many more people signing up than the rest of the year, there is a small peak in July. Sign ups are 13% higher in July compared to June and 6% higher compared to August.

3. August is the peak time for women trying online dating. 
After looking into the data more, Zoosk also found that women sign up for online dating 6% more in August than any other month.

4. Women also reply to more messages in August. 
It’s hard to say what it is about August—the sun, the heat, the certain something in the air—but women really like it. No only to they sign up more in August but they also reply to messages 10% more. 

5. People are more active later in the summer.
When it comes to activity on the site, daters tend to ramp up their dating efforts later in the summer. In fact, people are 21% more active in July and August than they are in May or June. That means they’re sending 18% more winks, initiating 17% more conversations, and sending 21% more messages.

So if you’re looking to find your summer love, now is the time!

Megan Murray

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